“No doubt Instagram is going to hurt the eyeballs on business accounts. Profile basics & choosing a username. Then, you’ll be asked to find people to follow via Facebook and within your contacts. An Instagram Business account also allows for “Contact” buttons at the top of a profile. So you know we're speaking from experience when we say: email marketing works, but only when it's done the right way. Similarly, Business accounts also have the option to add Action buttons, such as Order Food, Gift Cards, Book Now, or Reserve. Starten Sie jetzt Ihre 30-Tage-Testversion. Avoid the selfies or group pics. An Instagram business account is Instagram’s version of a Facebook Page. Speaking of goals, ask yourself: why are you investing in Instagram for … If you’re the face of your business, use a professional headshot you like or take a new one. Here is a walkthrough from Instagram about getting started with their business tools. Wir zeigen, was die neuen Funktionen mit sich bringen und wie Sie Ihr Profil umstellen. Reviews By this point you have a complete profile, a couple of posts shared, and now it’s time to start following people so they start following you. Wählen Sie „Zum Unternehmensprofil wechseln“. Remember, this is your Instagram business account, not a personal page. You don’t have to follow any of them – and you shouldn’t if they don’t fit your strategy. This is where you complete your profile info. Once the app is installed on your mobile phone, tap to open it. 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You can edit this section whenever you’d like so don’t worry if the perfect words aren’t coming to you right away. Support, About Us Pro Tip: If you use your work email address, contacts may be able to find you more easily using the “Find Friends” feature. That can add up to a lot of wasted hours better spent doing something... Sign up for our newsletter and get the best of our blog, tailored for you. Everyone’s business is different, but we all deal with similar stresses—forgetting passwords, dealing with repetitive tasks, losing track of time. Bitte beachten Sie jedoch, dass das Rollout für die neuen Funktionen nach und nach geschieht. Entscheidend sind jedoch die Funktionen, die mit dem Business Account einhergehen. Careers Pricing, Customer Stories One of the best Instagram business ideas and ways to make money from Instagram is by becoming an influencer.To do this, you need to build up an audience in a specific niche — and there are a lot of different options — then work with brands to share content related to their products or services. Sollte es Ihnen zu diesem Zeitpunkt nicht möglich sein, Ihr Instagram-Profil umzustellen, warten Sie einfach ein paar Tage und probieren Sie es dann erneut. I think it was a mistake to link the FB page and the IG account. Das gilt auch für Unternehmen. OutboundEngine had a blast at @theppaiexpo in Las Vegas this week. Entscheidend sind jedoch die Funktionen, die mit dem Business Account einhergehen. Once you provide contact information for your business account, a contact button will appear in your profile. The 2021 Email Marketing Roadmap for Small Business Here at OutboundEngine, we sent more than 110 million emails in 2020. Only personal accounts have music feature. Click “Done” in the top right corner to move to the next step. It’s one of the most popular, fastest growing social media platforms and one that your business should be using. Due to copyrights but also infringements and other agreements. Press Instagram weist im Vergleich mit anderen sozialen Netzwerken außerdem die höchste Interaktionsrate zwischen Marken und Kunden auf, zeigt eine Forrester Studie. Step 2b. Navigating paid social ads is a fairly complicated endeavor, especially if you don’t have time to learn the platforms and keep up with changes. Netflix is another great example of a brand whose product is a perfect fit for … Marie Forleo Who she is: CEO of MarieTV. An Instagram Business account is one of two Instagram Professional accounts, which offer additional tools for both businesses and creators. From here, there are two options near the top, under Follow People: Tap either of these and Instagram will connect to Facebook and your address book. How to Switch Your Personal Profile to a Business Profile. This is the only place on Instagram that allows you to use a clickable URL. Before Instagram business profiles were rolled out, the only way followers could engage with a business outside of Instagram was to click their website link in their profile. Stel een Instagram Business-account in om mensen meer informatie te bieden over je producten, diensten of bedrijf. With roughly 1 billion active monthly users, Instagram long passed being categorized as a niche social network. If you want your business to be found by a keyword or phrase, be sure to include it in either the name or username for your account. VM. Hier erfahren Sie mehr zu den Neuerungen. How to set up a second Instagram account for your business. A real estate agent can use Instagram to establish and expand their positive public perception through photos and engaging with followers. Connect to Facebook. Features Mit wenigen Klicks lassen sich hier Zielgruppe, Budget und die gewünschte Laufzeit bestimmen. As we mentioned earlier, it’s a best practice to have a photo or two posted to your account before you start following people. Step 1: Download and launch the app. Sie spürt neue Trends rund um Social Media auf und betreut außerdem unsere Community. If you haven’t yet, it’s time to set up your Instagram business account. It is also another thing I want to add here. The most popular hashtags (#love, #happy, #tbt) range in the hundreds of millions of times used, so if you’re targeting a particular niche, consider using a more specific hashtag. As you post more to Instagram and follow more people, you can check your notifications page (heart icon) to see who has liked your photos, started following you, left a comment, or mentioned you in a post. So step 1 is to pull out your smartphone, find Instagram in your app store and download. Here’s an example of a picture with hashtags that we posted to our OutboundEngine company Instagram. If you want to keep your personal account and set up a second Instagram account for business, here’s how to do it: Log into your current Instagram account and navigate to your profile. It tells Instagram that you’re using the platform for some sort of marketing (even if not for a conventional business), and it allows you to access a number of features that personal profiles don’t have. You can also include your handle on your LinkedIn page or any other site that drives visitors to contact you. That will create an account based on your personal Facebook page. Already have a business Facebook page? For example, janejones_NYC_realtor or janejones_insta will work. © 2021 Hootsuite Inc. All Rights Reserved. At Qantas, we’re constantly innovating to tell our brand story in new, creative ways on mobile. Linking these two media gives your online presence some beneficial cohesion. Instagram will ask you to link your business Facebook page or create one. Now that you’re finally in the app, the home screen is the first screen you’ll see. To use Instagram for business, … Download our Social Media Field Guide for free to learn how to make the most out of your social media marketing. Business accounts only allow one. Instagram business accounts must be connected to Facebook business pages. Ob die Kontaktaufnahme telefonisch, per E-Mail oder SMS geschehen soll, kann jedes Unternehmen selbst entscheiden. For those unaware, Facebook acquired Instagram a few years ago so there is more integration than ever with the two platforms. Once you create an Instagram business account, booking for your business will become easier than ever. And if you are already on Instagram, then you should convert your personal Instagram profile into a business account … Der Instagram Business Account verfügt über ausführlichere Profilinformationen als dies vorher der Fall war, so können z.B. Once your profile picture is uploaded, you’ll be asked if you want to save your info. Time for the fun part! After you have your Instagram business account set up, enjoy the new interactions with friends and clients while building your brand. Jetzt kostenlos testen. Mit den neuen Funktionen haben Unternehmen ab sofort mehr Einblicke in ihre Instagram-Aktivitäten und können diese so optimieren. The name is the bold text below the profile photo. This can include an email address, phone number, or location — and is a great way to encourage your followers to get in touch. Running a Promotion: Open the Insights panel of your profile. Pro tip: check out Top Hashtags to see what’s popular on Instagram. With a business account, you can include more information about your business and encourage people to get in touch. Sparen Sie Zeit beim Verwalten Ihrer Instagram Präsenz. Your profile picture should be your logo or something recognizable that’s associated with your brand if you don’t have a logo. Erfahre in unserem einfachen Leitfaden, wie du ein kostenloses Unternehmensprofil auf Instagram einrichten kannst, und erhalte Tipps zur Präsentation deiner Unternehmensgeschichte. We can target the zip codes and interests of the people you want to reach, so your dollars go where you want. For example, if you were to post a URL in the comment of a photo you post, people won’t be able to click it, so don’t waste your time. Editor’s note: While this blog contains relevant information for switching your account to Instagram for Business, we know the platform has undergone major upgrades in the past few years. Tap Sign Up. Leadership There isn’t much incentive for people to follow an account with no content. By default, you begin with a personal profile. Die Statistiken geben Informationen zu Impressionen, Reichweite, Demographie und Interaktion. As for your bio, you’re limited by character count. Since this is for your business, you should use your business email address. See all our full list of 200+ business categories. Set up an Instagram Business Account to give people more information about your products, service or business. Picture time! That means posting photos of houses they are listing and favorite neighborhood spots to check out — not selfies in the gym or pictures of their doctor’s office while they get a flu shot. Die Reichweite von Beiträgen kann mit den neuen Instagram Business Accounts problemlos erweitert werden, indem man einen bestehenden Post zu einer Werbeanzeige umstellt. In an age where a first impression may be made without meeting someone first, it's crucial you're aware of email marketing etiquette. Stap 1: download en start de app Download de Instagram-app voor iOS via de App Store , de Android-app via de Google Play Store of de Windows Phone-app via de Windows Phone Store . Along with additional contact options like emailing, calling or visiting your physical location, your clients and customers can also book an appointment with a quick tap!. I prefer the Instagram Business account as well and personally haven't seen it have a negative effect on reach of any kind. Dazu müssen Sie Administrator der Facebook-Seite sein. Here’s a step-by-step on how to set up an Instagram business account. An Instagram kommt heutzutage kaum noch jemand vorbei. Before we begin, if you don’t have a business Facebook account set up already, you won’t be able to complete the steps below or take full advantage of using your Instagram business account. Erhalten Sie Expertenratschläge rund um Social Media direkt in Ihren Posteingang. Sollten Sie mit Ihrem Produkt oder Ihrer Dienstleistung also überwiegend jüngere Personen ansprechen, so kann sich ein Instagram Business-Account … After that, you’ll see a page with suggested accounts to follow. Create Your Account The first thing you want to do is download the app if you don’t already have it. Take a look at our new 2020 blog for updated instructions and key information for optimizing your Instagram for Business account. Partners & Affiliates Write a killer bio. The spark for this test was a question I found on Redditin the /r/socialmedia sub-reddit. Das geht ganz unkompliziert, denn unter den jeweiligen Beiträgen wird ab sofort  ein „Hervorheben“-Button angezeigt. Loggen Sie sich über Ihr Handy bei Instagram ein und gehen Sie auf Ihr Profil. Make sure that you haven’t set your account as a … Sobald die beiden Konten verbunden sind, werden die Daten automatisch von Ihrer Facebook-Seite auf das Instagram-Konto übertragen. If your business isn’t already on Instagram, it should be! Who Needs an Instagram Business Account? For example, in Contact Options, Adriano can add a link to Little Lemon’s website, and include the restaurant’s phone number, location and email.. Auf den ersten Blick ähneln sich die Profile stark. Tap the three horizontal lines in the top right corner. Or, schedule a free demo and learn about all the ways we help take marketing off the plates of busy business owners. Unter dem Punkt „Unternehmensprofil einrichten“ können ale Informationen auch im Nachhinein bearbeitet werden. Instagram business account insights tell you the number of times your ads were viewed; how many unique accounts viewed your posts and stories; how many people clicked from your profile to your website; and the number of times your profile has been seen by … If you’re a real estate agent, insurance agent, or the like, choose a variation of your name, business, location. Find a couple of photos you think would be shareworthy. Most scheduling and appointment tracking software have an integration with Instagram to make this even easier. Hashtags are often used in a joking way, but they are also how millions of photos are found, and in turn, your content can be found. Believer in putting all of yourself into everything you do. Vertrauen von Mitarbeitern von mehr als 800 des Fortune 1000. In this article, we’ll explain how to get the most out of Instagram for your business with a Professional account. Die Instagram Business Accounts gibt es jetzt auch in Deutschland. Instagram für Unternehmen: So nutzen Sie den Business-Account richtig. Instagram ist das neue Facebook – zumindest wenn es um die jüngere Zielgruppe geht. Once you follow other accounts, their photos will show up here. Maryam Lawal verantwortet das Content Marketing bei Hootsuite. Is this some sneaky form of pay-to-play?” Many on the Reddit thread thought switching to a business account was a bad idea and simply a way for Facebook to force you to pay for ads. Instagram Business Ideas Instagram Influencer. Übrigens: Hootsuite Nutzer, die über ein Instagram Business Account verfügen, können ab sofort ihre Beiträge über das Hootsuite Dashboard planen und automatisiert veröffentlichen lassen – und zwar ganz ohne Umwege. Briefly summarize what you do and where you’re located. Tap on the profile button on the bottom right to see your account, then tap on the “Edit Your Profile” button. Netflix: @netflix. After tapping “Add a photo,” you’ll be given a few photo import options. Mit der aktualisierten Hootsuite Integration können Sie ab sofort Bilder direkt von Ihrem Dashboard vorausplanen und veröffentlichen, mit Ihrem Publikum interagieren und die Ergebnisse auswerten. Mit 800 Millionen Nutzern weltweit – 15 Millionen davon in Deutschland – ist Instagram längst mehr als nur ein Ort zum posten von Sonnenuntergängen und ausgefallenen Food-Kreationen. Next, you’ll create a username and password. Once you’ve got a handle on posting and interacting, it’s time to consider how Instagram can help you grow your business. Instagram can be used on PC however... Then go ahead and create an account. Stellen Sie sicher, dass Sie eine Adresse, eine Telefonnummer und eine Geschäftsadresse angeben, damit Kunden Sie kontaktieren können. Klicken Sie auf „Fetig“ und schon haben Sie ein Instagram Business Account. If you’re setting … Publish Goal-Driven Content. A user said,“Switching to a business account killed my engagement. Industries 1 Reply. Darauf hat Instagram inzwischen reagiert. Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers. Note: Instagram will automatically generate a username for you based on the name you input. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. 9 months ago # Hey folks, I also think that there is a possible drop in reach after i switched to Business. Until next year! If you want to grow your brand using Instagram, you need a business account. Go to Settings > Add Account. We very much enjoyed meeting current clients in-person along with making awesome new connections. Once you have a business Facebook page, you can create your Instagram business account. Unfortunately this feature is not available for Business accounts. Blog Scroll down your list of options and tap on the Switch to Business Profile link. Der Instagram Business Account verfügt über ausführlichere Profilinformationen als dies vorher der Fall war, so können z.B. Erfahre, wie du mit Instagram neue Kunden erreichst, deine Zielgruppe ausbaust und bestehende Kunden ansprichst. Then let’s jump right in. From your profile page (bottom right icon), go to the options page (gear in the upper right corner). You need something that distinguishes you from a personal account. Note: We’re using iPhone screenshots throughout this post, but the layout should look about the same on Android devices.

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