Only Instagram really knows the exact numbers and figures of their platform. 812.7M. We could not prove or disprove that in our results. Host a giveaway for your current followers where you enter them to win a prize if they like and comment on the photo. Or, feel free to skip ahead to the RESULTS sections if you can’t stand the anticipation. 3. ER above … “The Instagram algorithm tracks how quickly your posts receive engagement in order to rank how ‘good’ the content is. If it surprises you too, I think I know why…. (unlike other studies). The data was collected at the end of January 2019. An Instagram spokesperson told Business Insider that ranking of Instagram posts is not a popularity contest. Pictures of pets tend to get a lot of engagement, though they aren’t particularly deep. I suggest you check out the article, but if you don’t have time for that, here are my top tips: All of these work because of the algorithm. The Instagram algorithm relies on three primary ranking signals. This is the #1 reason why Instagram organic reach is dropping, and it is open, public information. Common sense (and common internet knowledge) suggests that the more followers you have, the less engagement you get. Engagement rates decreased on Instagram, stagnant on Facebook and Twitter The world’s most engaging social channel became a little less engaging this year while Facebook and Twitter managed to maintain engagement levels from 2019. They know what you like because you have engaged with similar stuff in the past. I know it’s gone down A LOT but by how much? The same thing happened with Facebook engagement from 2012 to 2014. Start conversations by posting engaging content and asking questions in your captions. It just makes sense. or you can have HypeAuditor do all the work for you. On really popular hashtags, you might not show up because Instagram can’t sort the posts fast enough so it just doesn’t include some. That’s half of all Instagrammers watching stories every single day. Check out our stories today where we’re…” If you’ve been reading from the beginning, you already know that I think most of the info out there on “Instagram Stats” is outdated and misleading. Now, it’s worth … If you’re freaking out because your last few posts got 20%, 30%, 40%, even 50% fewer likes than usual, you’re probably freaking out over nothing. Timing is Key. Once you calculate the engagement rate of your account you can analyze it and compare with other bloggers with the same size of followers. “The opportunity will be even bigger because it looks like Stories will be a bigger medium than Feed has been.”. As of January 2019, 500 million people watch Stories every single day. Today we’re going to talk about Instagram engagement, and what’s happened between March 2016, and March 2019. If we compare Instagram Engagement Rate in 2018 and 2019, we will see that it has grown. Truth be told, there are a thousand and one services that will make it for you. Is it still way better than Facebook? Meanwhile, you may have noticed that your Instagram content hasn’t scored the same engagement as it did in the past. A good Instagram engagement rate in 2021 would be in the range of 1 to 3%. This is an interesting opportunity for marketers who can figure out how to monetize the new ad format before the competition. The Average Engagement Rate on Instagram is 1.2%. Please don’t take my findings as the Gospel truth. Athletes, Comedians, and Real Estate agents are all real human beings, which is whom others like to engage with on Instagram. So I went on Upwork and wrote this job posting: It turns out some people are a lot better than I am at collecting massive amounts of Instagram data. Once you calculate the engagement rate of your account you can analyze it and compare with other bloggers with the same size of followers. They might show your posts on their Explore page and Top 9 posts of their Hashtag and Location pages. During the company’s Q1 2017 earnings call, CFO David Wehner told analysts that revenue growth would slow significantly because ad load on the Facebook news feeds were at full capacity. I know this because Phil, the octogenarian equipment manager from my high school football glory days, just liked nine of my photos…, One can never get enough #businessinspo, and while the success of big companies is something to strive for, it’s the lesser-known (yet still totally influential)…, Call me naive, but when I started Jumper Media with my two co-founders, I didn't give much thought to our credit cards. In order to get you to keep using Instagram, they are going to show you the stuff you like. All in all, increasing your Instagram engagement comes down to delivering content that is valuable to your ideal customer. Translation: the eyeballs you used to get on your feed posts are now watching Stories. When you google “what’s a good engagement rate on Instagram” and other variations, you are taken to outdated articles from years ago that nobody bothered to update. Actually, it’s not a mystery at all. Use the story polling feature (yes/no) This features shows Instagram that users are engaging … What is a good engagement rate on Instagram in 2021? Add an Element of Fun. “I just think that this is the future,” Zuckerberg told analysts, speaking about Instagram Stories. The more followers an influencer has, the lower is their ER. Fewer eyeballs mean fewer likes, which means less engagement. Statista . You have to dig deep into the Instagram Insights (stats for business pages) to check out your post reach. In plain language, Instagram Engagement Rate is your likes and comments divided by the follower count. General hashtags are the kind of hashtags, that you can use to … We thought Instagram would be the next social frontier for business, because: all my friends stopped posting on Facebook, and…, All my friends were posting food pics daily, and more importantly for this article…. What you don’t want to do is compare the selfie you posted on Sunday during the super bowl, to the motivational quote you posted the Wednesday before at noon. Posts 274. 1% engagement is still miles ahead of Facebook. 1.835B. So just “trick” your followers into engaging with your stuff once, and they will see your next few posts too. If you regularly look at your Stories stats you are looking at viewers, not likers. She is passionate about influencer marketing and Instagram analytics. It has dropped by more than 50% in the past year. 1.150B. Possible values for engagement rate ranking are (where average represents the 35th to 55th percentile): Get the Tanke Instagram Insights Chrome Extension. Schedugram looked into the data and confirmed that the shadowban is fake news. To find out your Instagram Engagement Rate, use free engagement Rate Calculator from HypeAuditor. Instagram started … The Influencer Marketing Hub has combined with HypeAuditor to rank the top authentic influencers on Instagram. In order to make more money (maximize shareholder profits), the company tries to stuff more ads everywhere it can. One of your main goals for your Instagram content will be getting in front of … Even Google’s featured snippet box is completely, 100% outdated! You can use a handy tool like this to find out: https://www.socialbakers.com/free-social-tools/instagram-performance-report. It’s probably not going to continue going down at such a rapid clip. What’s the average engagement rate on Instagram in 2019? 50 PERCENT! The 2019 results have landed! My mom likes all my Instagram posts, my like 10-20 closest friends like most of them, and then from there it’s pretty random. But that … In fact, when asked to choose one, and only one Instagram metric to focus on, 44% of marketers report that it is engagement (likes & comments) that they prioritize. And that’s not even the half of the story. Facebook is a business that makes money selling ads. Top 100 Hashtags on Instagram with the total number of posting on Instagram. What to Do if Your Engagement Suddenly Drops in 2019. Top 1000 Instagram Influencers Ranking by the number of quality and engaged followers. Every brand has their primary focuses in the grand scheme of things, and this becomes immediately clear during these tests. Ok, this one was a little strange, too. We have selected our top influencers using our free Influencer Rank Search tool. When checking your own ER, you should make an apples-to-apples comparison, looking at influencers with a similar number of followers. So we shouldn’t expect engagement to drop too much below 1%. Statista Inc.. While Stories usage has gone up like crazy, overall Instagram usage on a per user basis has not. More followers = more random people who won’t engage with you because they don’t know you. 2. One of the number one image subjects found on Instagram is the animal picture. Q4. Enter an Instagram user name in order to calculate the Instagram engagement rate of the Influencers Profile. In our first ever 2019 Instagram Engagement Benchmarks, we collected data from 174,568 Instagram posts to provide a detailed, up-to-date look at the current state of the platform. You only collected data from Business Instagram Accounts. If you have good engagement, Instagram will try to show your posts to more people. There are two main reasons: 1) Ad Load, and 2) Instagram Stories. “Why the heck don’t I get as many likes as I did 6 months ago? Let’s give an example to calculate your engagement in a company account publication: 101 likes + 18 comments + 10 saved images= 129. If you have 4K followers and ER 3% – your engagement rate is very low, typical influencer with the same amount of followers has ER around 5.6%. Posts with less engagement that are more relevant to you can still appear right at the top of your feed. I wasn’t the only one asking either. Continue conversations by responding to comments, and replying to DMs. Speaking of IG Stories, they are the second reason why organic reach has tanked on Instagram. Check out what we learned this year below. It seems that in Q1 2019 ad load on the Instagram feed is at our near full capacity, which is good news for your organic reach. I thought about doing it myself but then I realized if it took me 30 seconds a post, I would be doing this for the next 50 days with no sleep. Engagement is dropping on Instagram because organic reach is dropping. On some other hashtags, Instagram just thinks there is too much spam on there already so it has stopped showing content entirely (see banned hashtags). Spoiler Alert: Average engagement on Instagram has tanked over the past three years. These little findings from other recent studies are a few exceptions: This surprised me at first. Choose one formula and stick with it for consistency: More common with brands: Engagement Rate by Reach = (Likes + Comments) / Reach x 100. Instagram is currently hiding like counts and video views in 7 countries. How is engagement calculated? It’s so much data that they can’t process it all sometimes. !”, (Actually, everyone is way politer than that, but you get the picture. Less organic reach means fewer eyeballs. The problem is, there is a lot of misleading information about average Instagram engagement rates out there. I remember it because it was when I left my cushy job at Groupon to start Jumper Media. Although it might sound like a duck soup, in reality, you will need to make analysis yourself, post by post. ... the app—so users who don’t check Instagram frequently will only see your brand’s post if it’s earning top engagement. The data of your Instagram engagement for that publication would be= 163. Instagram è noto per avere tassi di coinvolgimento più elevati rispetto a qualsiasi altra rete di social media. A sure fire way of increasing your engagement — and therefore reach as Instagram will boost posts that get likes and comments fast — is to post when your audience are online and active. Followers 34624. Ranking of health brands by engagement rate on Instagram influencer collaborations in the United Kingdom (UK) in the 1st half of 2018. And it will give you numbers before you even can say Blueberry pie. So then we rank our sample by daily engagement. Engagement Rate (ER) on Instagram is a popular social media benchmark that has evolved into an industry standard. Those comments from people with larger accounts can help you to improve your Instagram ‘ranking’ which can then help your content be seen by more of your current followers in their news feed. If you’re a brand, that doesn’t mean you should give up, it just means you should think about how to humanize your pictures and captions to sound more like….well…you! 1. First off what I noticed is that the best-performing industries are by and large the ones dominated by personal accounts. To find out for sure, do these two things: Some posts do better than others naturally, and that’s ok. Instagram now has over 1 billion monthly active users, and they are all watching stories! 4. So if you’re killing it on Instagram, you should expect an engagement rate of more than 6% and will lead you to much bigger opportunities. As it goes with questions of Instagram engagement, the answer is often in the marketing strategy. Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach. Facebook & Twitter attract 0.5% – 1.0% overall engagement whereas Instagram has a baseline of 3%-6% engagement. The covered pool of accounts was divided into five groups, based on the number of followers. “So 1 Instagram follower is worth 10x more than a Facebook Fan.”. Instagram posts take time, effort, and planning to get right. They also open you up to a lot of general hashtags, like #cute #pets #cats #dogs and the like. How to Calculate Instagram Engagement Rates. He gamed the Twitter algorithm by posting ridiculous controversial stuff that picked up free media coverage along the way…a topic for another article . #fashion. Other good news? Reels are getting high engagement rates currently and may continue to do so in 2021 too. What is a Good Engagement Rate on Instagram? Brief History of Instagram Engagement Rates. There are three formulas typically used for calculating Engagement Rate by Reach: Average ERR = Total ERR/Count of Posts * 100%, Average ERR = Total Reactions/Unique Reach. Let’s imagine you’ve started accruing followers. Q3. Simply “Search” the Instagram handle you’re wanting to measure and discover the engagement percentage. On really small hashtags, you might not show up because the algorithm is prioritizing the scraping and sorting of content on hashtags that people actually visit. To be honest I probably didn’t have a large enough data set to definitively say if one industry is really #1, but nevertheless, you can still pick out a few insights from this pseudo-scientific list. The company has talked about “Ad Load” on its earnings calls for years now. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. In 2017, all of a sudden people realized that some of their posts weren’t showing up on the hashtags they were using, and someone somewhere came up with a plausible sounding theory: Instagram is punishing my account for bad behavior, and because they want me to buy ads. A. If you don’t understand the algorithm or need a refresher, we have a blog post on that too —> Our Stupid Simple Guide to the Instagram Algorithm. Lately, that has been on the Instagram feed. An engagement rate of 0.5-1% for Twitter and Facebook is high, whereas it is between 3% and 6% for Instagram. (source). Now you divide it by the scope of that publication [790 in reach] = 0.163. For all groups of influencers ER has increased on 22-25%, except influencers who have between 5K and 20K followers, their ER increased only on 6%. It has dropped by more than 50% in the past year. Instagram wants you to keep using Instagram so they can show you more ads. Instagram has publicly said time and time again that the shadowban is not and never was a thing. Even though engagement is going down across the board, people think that there’s something wrong with their account, their hashtags strategy, or it’s the mysterious “shadowban.” (More on that later.). Sprout Social. Join over 25,000 people who get our latest and greatest Instagram advice straight to their inbox. The only problem with this theory is that it is completely untrue. Pretty soon I got a spreadsheet that looked a lot like this one: Finally, I had the means at my disposal to figure out an average engagement rate on Instagram! Many brands were absolutely rocked by the 2018 Facebook algorithm update that resulted in a nosedive of organic reach.. The Big Mystery: Why Is Engagement Dropping on Instagram in 2019? What is a good Instagram engagement rate? In June 2018 it was 40%, and in early 2017 it was only 20%. We need to talk about the Instagram algorithm. More ads = less non-ads. Instagram has gone mainstream. You need to look at averages over a long time horizon to see if your engagement really has suddenly dropped. If you’re reading this section because your engagement suddenly dropped and you’re freaking out, you need to confront the brutal, honest, facts of the situation. (source). But that doesn’t have to be the case for you. Finally, I decided to take matters into my own hands, and commission my own study. The AI thoroughly analyses and ranks bloggers by quality audience and authentic engagement. Even better, they might select your posts to be shown in people’s home feeds (thanks to the new Follow Hashtag feature). Instagram’s servers have to process a mind-boggling amount of data. The Big Mystery: Why is Instagram Engagement Dropping in 2019? The good Instagram engagement rate is between 2% and 3%.ER above 3% is a high engagement rate on Instagram. View this post on Instagram We didn’t include accounts with less than 100 followers, because I didn’t think those should count. (source). From each account, he took an average of their last 20 posts. Shadowbanning is not a real thing, and Instagram says it doesn’t hide people’s content for posting too many hashtags or taking other actions.”, “Ok, smarty pants, but why aren’t my posts showing up on #dropitlikeitsscott?” – Scott. People on our team have asked me probably 10 times to write an article on Instagram engagement that is up to date, but I was always hesitant because there was no up to date information! Sprout Social is similar to Iconosquare in that it combines Instagram analytics … But with HypeAuditor, you will also be able to understand the Authentic Engagement of any Instagram account, i.e., how many of those likes and comments were generated by real people, not the suspicious accounts. So we shouldn’t expect engagement to drop too much below 1%. The more followers you have, the more random it is. This could be a whole blog post in itself. That number has gone up big time over the past few years. The variance is higher than you’d expect. The good news is that Instagram is pretty much done filling up the feed with ads (in industry-speak, ad load is at full capacity).

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