Nepotism isnt dead in NASCAR. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. All Rights Reserved. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. No longer do young NASCAR racers start at their local tracks and work their way up. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. Photo credit: balpeck on Best Running / CC BY-SA If any single event hastened the decline of NASCAR, it was Indy 2008. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. Johnson is getting some commiserations from the fans after the ratings came out. Now, they buy their way in. 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This marks a 25% lift versus NASCAR's analogous share in 2018, and is the strongest showing since Fox got off to a 10.5 share start in 2016. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. They are the only one of the Big 3 Motorsports that still have this happen. Translation: the drivers are paying for the pleasure of racing. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Elliott is a great driver and a likable kid, and he doesnt take any craphe doesnt shy away from wrecking a driver like Denny Hamlin if the situation called for it. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. The NFL only went down 9%, but please, tell me about anthem kneelers. (Photo by Chris Graythen/Getty Images). But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. That's the first time in a decade that that has happened, Hebrst said. The markets simply couldnt support them anymore. NASCAR has struggled with the 18-49 demographic and while IndyCar doesnt have as many overall viewers, the percentage of those viewers being in that demographic is higher. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Standings. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. NASCAR tv ratings for the Bristol Motor Speedway dirt track. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. Related: NASCARs NextGen car shows promise and one huge issue. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. That doesnt mean they dont have talent, or arent brave. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. Along with that came an all-important metric: the Nielsen ratings. Home Media FOX NASCAR hits Las Vegas low. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. Keep in mind that excludes the Monday rainout at Talladega. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. NASCAR's viewership for the first half of the 2022 season is the highest since 2017. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Oxford Gold . Last year's 500 was still the. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. The XFL's ratings were disappointing in Week One. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. (Photo by Robert Laberge/Getty Images), Nascar's TV Future May Or May Not Include Streaming Its Top Tier Races. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. IndyCar always has side-by-side commercials during green flag racing. It may be difficult for younger people to imagine it, but the sport was once poised to overtake the NFL in popularity. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Young fans want to watch the action. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Ratings fell 19% and viewership 21% from last year, when it was the second race of the season (3.2, 5.50M). Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. What other big American sport has ongoing action behind a commercial? Photo credit: PDA.PHOTO on Best Running / CC BY-ND NFLX Auto Club Speedway's racetrack seems to be adored by every . And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. And he had a very large fan base. Thats exactly what NASCAR did when they took the Labor Day race out of Darlington and sent it to Auto Club Speedway in California. It would have been nice to have heard more during the championship race from Earnhardt. . I remember watching it and literally wondering if I was going to see the finish of the race. Photo credit: eliduke on Visualhunt.com / CC BY-SA Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. Not all, of course, but most. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. Related: NASCAR power rankings during the 2023 season. There are still 11 races on intermediate tracks, but its finally moving in the right direction. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. NASCAR Home. Why poll the fans if youre just going to ignore them? Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. I also think it's healthy just in terms of the interest. He is likely to build a fan base fast. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. NASCAR Las Vegas ratings hit a new low. The XFL also had a better Week 2 performance than the 2019 Alliance of American . Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. That NASCAR was doomed, soon to become nothing more than a memory. NASCAR did (and still does) market the possibility of spectacular wrecks. . Gordon scored the most points overall of any driver in 2004, 2007, and 2014. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. Formula 1 does not have a single commercial during their races on ESPN. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. And as recently as 2013, the race drew 16.5. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. Compared to Week 2 of last year's USFL, which consisted of two games on broadcast and two on cable, the XFL's Week 2 audience was down just slightly (661K to 655K). That metric is down 16% over the last 24 months. And abuse and manipulation of that system. You can contact him here or on the Sports Media Watch Twitter page. IndyCars race at St. Petersberg was also up from 1.219 million viewers last season. No longer do young NASCAR racers start at their local tracks and work their way up. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. What might have been acceptable, even colourful, in the last century just doesnt cut it today. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. But it's an uphill fight for us and a lot of other sports properties. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. The sport has grown from. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. The presidential and general elections, which need to be held no later than June 18, come at a tough time for Erdogan who has seen a decline in his ratings because of skyrocketing inflation. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. I cant imagine any fan of Dale Earnhardt Sr.and there were a lot of themnot wanting to see the sport take every measure it could to keep drivers safe after Daytona 2001. The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. 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